The International Secretariat of the World Nomad Games presented the new visual identity of the VI World Nomad Games, which will take place in the Kyrgyz Republic in September 2026.
The identity concept is based on the idea of generational continuity and respect for cultural roots. The central graphic element is a tree cross-section, whose rings symbolize time, memory, and the resilience of traditions passed down from generation to generation. The lines extending from the center of the composition resemble an echo — representing an idea that originated in Kyrgyzstan and gained international continuation. The spiral form also refers to the Milky Way, which once guided nomads and today symbolizes movement, the search for direction, and the unity of cultures.

The graphic style is inspired by ancient engravings and rock art: concise and expressive forms create a universal visual language that is understandable to an international audience and effective both in digital environments and on large-scale visual media.

Media materials, including identity elements and examples of their application, are available to media representatives and partners upon request. Please use the materials in their original form with mandatory attribution to the International Secretariat of the World Nomad Games.